Little Black Dress Initiative
The Little Black Dress Initiative (LBDI) is a week-long, social media driven fundraising campaign that uses the iconic LBD to raise awareness about poverty and its effects on women in society. Participants wear one LBD for five consecutive days and are encouraged to harness the power of their social media platforms to drive online donations, which are collected through a charitable fundraising site. The funds raised make possible the work and mission of the Junior League: promoting voluntary service, developing the potential of women and improving the community.
The LBDI was pioneered by the Junior League of London who, during London Fashion week, wore the same black dress to work, partiies, dinners and events to raise funds and increase awareness of poverty in the city. The campaign was such a sucess, the group called on Junior League chapters across the world to host their own LBDIs throughout the year.
Last year in our inagural LBDI campaign, The Junior League of Charlotte had over 100 participants who raised over $25,000. We are looking forward to doubling that in our second annual campaign this year.
HOW CAN YOU HELP?
1. Participate - This is a public event; you do not have to be a member of the Junior League of Charlotte to participate. If you would like to participate in the campaign, please click here: https://connect.clickandpledge.com/Organization/jlcharlotte/Campaign/jlcLBDI/FundraiserRegistration/register/
2. Donate - Perhaps wearing a black dress/outfit for five days isn't possible for you, but you can still participate by donating to one of our participants who have pledged to raise awareness April 3-7, 2017 by clicking here: https://connect.clickandpledge.com/Organization/jlcharlotte/campaign/jlcLBDI
3. Share - Spark a conversation regarding poverty in Charlotte, share a statistic to your social media accounts (be sure to tag #LBDi).