The Little Black Dress Initiative (LBDI) is a week-long, social media driven fundraising campaign that uses the iconic 'little black dress' to raise awareness about poverty and its effects on women in society. Participants wear one little black dress for five consecutive days and are encouraged to harness the power of their social media platforms to drive online donations, which are collected through a charitable fundraising site. The funds raised make possible the work and mission of the Junior League: promoting voluntary service, developing the potential of women and improving the community.
The LBDI was pioneered by the Junior League of London who, during London Fashion week, wore the same black dress to work, parties, dinners and events to raise funds and increase awareness of poverty in the city. The campaign was such a success, the group called on Junior League chapters across the world to host their own LBDIs throughout the year.
In 2016 for our inaugural campaign the Junior League of Charlotte raised $25,000. Last year, the JLC had more than 100 participants raising $50,000 in one week. This year we are looking forward to meeting our fundraising goal of $60,000 during LBDI week, February 26-March 2.
Donations are being accepted through March 15.