Little Black Dress Initiative

The Little Black Dress Initiative (LBDI) is a week-long campaign that uses the iconic 'little black dress' to raise awareness about poverty in Mecklenburg County. Participants wear the same dress for five consecutive days and are encouraged to harness the power of their social media platforms to drive online donations. All funds raised directly support the work and mission of the Junior League: promoting voluntarism, developing community leaders, and improving the community.

The LBDI was first started by the Junior League of London who, during London Fashion week, wore the same black dress to work, parties, dinners and events to raise funds and increase awareness of poverty in the city. The campaign was such a success, the group called on Junior League chapters across the world to host their own LBDIs throughout the year.